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<h2>Raman Kalra</h2>
<h3>Head - Media &amp; Entertainment, Executive Director &amp; Partner, IBM Global Business Services, India/South Asia</h3>

<p>Raman Kalra is Head - Media &amp; Entertainment Industry &amp; Executive Director/Partner, Communications Sector, IBM Global Business Services, India/SA.</p>

<p>As a member of global M&amp;E leadership team, Raman is responsible for the overall Industry P&amp;L, development and execution of the Industry thought leadership &amp; strategies to deliver consulting services in the region. Raman works closely with major corporations directing consulting &amp; technology engagements addressing issues of strategy, organization &amp; operations.</p>

<p>Finance professional by qualification, Raman has over 20 years experience in Industry and Consulting, with a strong track record in conceptualizing, growing and managing businesses. Working closely with some of India's leading Media businesses, Raman has overseen the development of industry solutions focused on social &amp; consumer insight, transformation of the back office, new digital supply chain, serving  the digital consumer based on analytics &amp; optimization solutions in advertisement revenues across Broadcasting, DTH, Cable &amp; Print industries.</p>

<p>Raman is also advisor to the IRS technical committee at Media Research Users Council (MRUC). Raman has been an active voice for digitization working closely with regulatory bodies, key Industry CxOs &amp; other partners to help industry transition from B2B to B2C focus.</p>

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