Raj Nayak as he is popularly known is one of the most respected and well-known names in the Advertising, Marketing & Media circles in India. He is known to be a thought leader and is recognised for his vision & foresight. With over 24 years of experience, he is currently the Chief Executive Officer of India's leading GEC channel COLORS -Viacom18.
Raj began his career with Tata Economic Consultancy Services and has since worked in various capacities both in the print & electronic media.
He joined hands with NDTV in 2003 to set up NDTV Media Limited as its CEO & a minority stakeholder in the company. NDTV Media soon became one of the leading revenue generators in the Indian advertising industry in Television, Internet & Digital Cinema. With over 1500 clients on board, NDTV Media has the largest client count for any independent media marketing company in India. He Quit NDTV Media after 8 years to set up his own independent entrepreneurial venture.
Prior to joining NDTV Media, he was the Executive Vice President, Sales & Marketing for the STAR TV Group (a News Corporation company owned by Rupert Murdoch) where he spent 10 years and was responsible for strategizing, packaging and marketing of all the STAR TV channels and for the groups advertising revenue. He was a part of the start up team of STAR TV in India and went on to become a key member of the STAR TV India management committee. He was also on the Board of Vijay TV & Indya.com. Raj brings with him a proven track record of revenue generation & a great understanding of the media industry.
Raj joined Colors -Viacom 18 from AIDEM Ventures Pvt. Ltd of which he was the Founder and Managing Director.
He is an extremely astute and savvy person and his biggest strength is his entrepreneurial style of functioning & his ability to create long-standing relationships with agencies, clients and the talent fraternity. The ability to mingle with ease across levels and across industries and be accepted by them is something that is his unique characteristic. A complete people's person, who leads from the front, he is also known to be a tough task master, risk taker & quick decision maker.
He is the immediate past President of the International Advertising Association (IAA) - India Chapter and its board. He is also been on other industry bodies such as the board of Media Research Users Council (MRUC) & The Indian Broadcasting Foundation (IBF) etc. Raj has recently been elected to board of The Advertising Club -India.